The Role of Sales Qualified Leads (SQLs) in Business Growth

The Role of Sales Qualified Leads (SQLs) in Business Growth

In the intricate machinery of business growth, where each component must work in sync, sales qualified leads (SQLs) play a pivotal role. These leads represent more than just interest—they embody readiness. As pre-vetted prospects primed for direct sales engagement, SQLs are where marketing momentum becomes measurable revenue. Far from being a passing metric, SQLs are…